Nvidia-backed Startup Synthesia Releases AI Avatars That Represent Human Emotions
Synthesia, an artificial intelligence firm backed by Nvidia, unveiled today, a new line of AI-generated digital avatars that can comprehend user-submitted language and translate it to depict human emotions.
TakeAway Points:
- Synthesia, an AI firm, launched its “Expressive Avatars” today. These are digital avatars created by AI that can represent a range of human emotions, such as joy, sorrow, and annoyance.
- According to the company, its “Expressive Avatars” have the ability to conflate virtual and real-world personas. It seeks to remove expenses associated with the professional video production process, such as cameras, microphones, performers, and protracted edits.
- Supported by the massive American chip manufacturer Nvidia, Synthesia raised $90 million from investors last year at a valuation of over $1 billion.
According to the business, its “Expressive Avatars” have the ability to conflate virtual and real-world personas. It seeks to remove expenses associated with the professional video production process, such as cameras, microphones, performers, and protracted edits. Actors recite lines in front of a green screen at Synthesia’s London studio in order to train the system.
The business demonstrated three lines of text being added to its platform in one demonstration: “I am glad. I am depressed. “I am frustrated,” the viewer was told, and the AI-generated actor in the movie answered by voicing each matching emotion.
According to Synthesia, the company’s technology is utilised by over 55,000 companies—including half of the Fortune 100—to create digital avatars for training films and corporate presentations.
Synthesia, AI Startup
Having been founded in 2017, Synthesia is one of the more recent AI “unicorn” companies in Britain, having secured $90 million from investors last year at a valuation of approximately $1 billion. Additional investors include Accel, Kleiner Perkins, GV, FirstMark Capital, and MMC.
Concerns about Creating False News Content
The business said that publishers need to register as enterprise clients in order to develop synthetic avatars, in response to concerns about how their videos might be used to create false news content. Moderators review material produced using this technology.
However, the pricing for Synthesia’s enterprise clients is not made public.
In order to stop dishonest people from fabricating corporate profiles in order to disseminate false information, the company additionally mandates that all of its new customers go through a comprehensive “Know Your Customer” procedure akin to what the banking sector uses.
According to Synthesia, the company is already getting ready for the next round of international elections and has put in place a number of safeguards to make sure that hostile actors abusing its platform to rig different polls will not be successful.
The business is also a member of the Coalition for Content Provenance and Authenticity, a group of AI businesses that work to certify content and digitally “watermark” content produced by AI so that users are aware that it was created by AI rather than a human.
About
Nvidia Corporation is a technological business and an American multinational corporation. It also goes by the name “fabless software firm,” designing and supplying graphics processing units (GPUs), system on a chip units (SoCs) for the mobile computing and automotive sectors, and application programming interfaces (APIs) for data science and high-performance computing. Additionally, Nvidia dominates the market for hardware and software related to artificial intelligence (AI).
